The article substantiates the significance of the science of balāǧat, a branch of Arabic philology (literary sciences), in comprehending the meanings of texts in Eastern languages such as Arabic, Persian, and Turkic. This discipline equips learners with essential knowledge for understanding textual meanings accurately, expressing ideas clearly, and constructing impactful sentences that captivate the listener both in meaning and auditory appeal.

This study investigates the effectiveness of the Conversational Grid, a pedagogical tool designed to enhance both speaking and writing skills, in the context of freshman university students. With a focus on developing holistic communication competencies, the research explores how this structured framework can bridge the gap between verbal and written expression. Over the course of an academic semester, students participated in a series of conversational exercises, peer feedback sessions, and writing tasks, all framed within the Conversational Grid. The findings indicate that students who engaged in the Conversational Grid activities demonstrated significant improvements in both their oral and written communication abilities. In particular, the experimental group showed enhanced clarity, organization, and fluency in their writing, as well as increased confidence and articulation in spoken communication. Student surveys and interviews revealed high levels of satisfaction, with students reporting a stronger sense of preparedness for academic discussions and writing assignments. The study concludes that integrating conversational and compositional practices through the Conversational Grid offers a comprehensive approach to communication skills development, fostering both academic and professional success for first-year students.

The article analyzes the development of the translation process in Turkey, the cognitive activity of translators, technical, cultural and psychological problems. The main focus is on the impact of oral translation, simultaneous and consecutive translation methods on the human brain and psychology. The results of research conducted using modern technologies and psycholinguistic methods are presented.

It is also noted that local scientists in Turkey, such as Hüseyin Ersoy, Aymil Doğan, Ebru Diriker and Alev Bulut, greatly contribute to the field. It is highlighted that Ersoy is conducting scientific research on “translation theory and simultaneous translation methods”, Doğan is conducting “solving problems in simultaneous translation”, Diriker is conducting “technological approaches” and Bulut is conducting “translation methods in emergencies”. At the same time, it is studied that Jonathan Maurice Ross is working on the study of “health translation” and “the impact of cultural characteristics on the translation process”.

The article presents conclusions about the current needs and prospects of translation activities and emphasizes the need for continued scientific research in this area, the creation of new methods and approaches.

In the modern era of the Internet and the digital economy, the demand for the effective use of digital PR in everyday life and business is increasing. Digital PR is becoming an integral part of business strategy as companies are forced to use the Internet and social media to advertise, connect with customers, and sell their products. An important aspect of digital PR is changing the content of brand communications with consumers. Despite the fact that the basic principles of information exchange and the formation of a positive image of the brand remain, this process is taking on new forms and tools.

This article analyzes what Digital PR is in branding development, its active strategies worldwide and in Uzbekistan, the role and importance of digital PR in promoting the name of local state organizations, and the instruments used.

As a result, the effectiveness of digital PR not only strengthens the brand's communicative activity but also gives the organization the opportunity to adapt to changing requirements and increase competitiveness quickly.

This аrticle discusses the history of the origin, similаrities аnd proximity of uzbek аnd turkish folk proverbs. The description of proverbs in turkology, the аnаlysis of common sources of uzbek аnd turkish proverbs, аnd reseаrch аimed аt studying the proverbs of the two peoples аre highlighted. The prаcticаl significаnce of the results of the аrticle, the explаnаtory dictionаry of uzbek аnd turkish folk proverbs, аnd their use аs а source for books аnd scientific аrticles relаted to the topic аre shown in this аrticle.

The linguocultural and linguocognitive approaches are closely related to each other in understanding the concept. These approaches differ in their attitude to the individual: the linguocognitive concept reflects the direction from individual thinking to culture, while the linguocultural concept means the direction from culture to individual thinking. To date, several methodologies for studying concepts have been developed. There are only a few methods and techniques for conducting conceptual analysis for today's research.

This study delves into the intricate roles of the author, narrator, and characters in narrative texts, highlighting their interdependent functions in shaping the overall narrative structure. By examining the perspectives and interactions of these elements, the research explores how authors create meaning, narrators mediate the story, and characters bring it to life. Particular emphasis is placed on the interplay between these roles and their impact on narrative style, reader engagement, and the delivery of thematic content. The findings provide valuable insights for literary analysts, educators, and students aiming to deepen their understanding of narrative techniques.