NATIONAL BRANDS AS A TOOL OF EUROPEAN COUNTRIES' SOFT POWER

Authors

  • Farkhodov Shokhrukh Bakhriddin Ugli Employee Of The Surkhandarya Regional Tourism Department, Uzbekistan

DOI:

https://doi.org/10.55640/eijmrms-02-12-13

Keywords:

Brands, economy, finance

Abstract

This article deals with "National brands as a tool of European countries' soft power". Above we will discuss about it.

References

Ahadi, A. (2013). Public Diplomacy in Middle East: A Comparative Analysis of the U.S. and Iran, Iranian Review of Foreign Affairs, Vol.4, No.1,Spring2013, pp.105-128

Blarel, N. (2012). “India’s Soft Power: From Potential to Reality?”, in India: The Next Superpower? London School of Economics IDEAS Special Report, 2012. Breslin, S. (2011).

The Soft Notion of China’s ‘Soft Power’. Chatham House, Asia Programme Paper Brzezinski, Z. (2005). Büyük Santraç Tahtası: Amerika’nın Küresel Üstünlüğü ve Bunun Jeostratejik Gereklilikleri (The Grand Chess Board, American Primacy and Its Geostrategic Imperatives) İstanbul: İnkılap Yayınevi Cooper, R. (2004).

Hard Power, Soft Power and The Goals of Diplomacy, in David Held/Mathias Koenig-Archibugi (eds), American Power in The 21st Century, pp. 167-180.

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Published

2022-12-10

How to Cite

Farkhodov Shokhrukh Bakhriddin Ugli. (2022). NATIONAL BRANDS AS A TOOL OF EUROPEAN COUNTRIES’ SOFT POWER. European International Journal of Multidisciplinary Research and Management Studies, 2(12), 59–62. https://doi.org/10.55640/eijmrms-02-12-13

Issue

Vol. 2 No. 12 (2022): Volume - II Issue - XII

Section

Articles

License

Copyright (c) 2022 Farkhodov Shokhrukh Bakhriddin Ugli

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This work is licensed under a Creative Commons Attribution 4.0 International License.

Individual articles are published Open Access under the Creative Commons Licence: CC-BY 4.0.