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DOI:
https://doi.org/10.55640/eijmrms-02-12-13
NATIONAL BRANDS AS A TOOL OF EUROPEAN COUNTRIES' SOFT POWER
Farkhodov Shokhrukh Bakhriddin Ugli , Employee Of The Surkhandarya Regional Tourism Department, UzbekistanAbstract
This article deals with "National brands as a tool of European countries' soft power". Above we will discuss about it.
Keywords
Brands, economy, finance
References
Ahadi, A. (2013). Public Diplomacy in Middle East: A Comparative Analysis of the U.S. and Iran, Iranian Review of Foreign Affairs, Vol.4, No.1,Spring2013, pp.105-128
Blarel, N. (2012). “India’s Soft Power: From Potential to Reality?”, in India: The Next Superpower? London School of Economics IDEAS Special Report, 2012. Breslin, S. (2011).
The Soft Notion of China’s ‘Soft Power’. Chatham House, Asia Programme Paper Brzezinski, Z. (2005). Büyük Santraç Tahtası: Amerika’nın Küresel Üstünlüğü ve Bunun Jeostratejik Gereklilikleri (The Grand Chess Board, American Primacy and Its Geostrategic Imperatives) İstanbul: İnkılap Yayınevi Cooper, R. (2004).
Hard Power, Soft Power and The Goals of Diplomacy, in David Held/Mathias Koenig-Archibugi (eds), American Power in The 21st Century, pp. 167-180.
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Copyright (c) 2022 Farkhodov Shokhrukh Bakhriddin Ugli
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