How Consumers Form Brand Trust: A Psychological Analysis
DOI:
https://doi.org/10.55640/eijmrms-06-01-07Keywords:
Consumer behavior, brand trust, psychological analysis, brand loyaltyAbstract
This article analyzes consumer trust in brands from a psychological perspective. Research shows that trust in a brand is not limited to product quality and price, but is also formed through the customer's personal experience, social evidence, brand reputation, and emotional connections. The article analyzes consumer behavior in detail based on brand loyalty, social trust, and psychological mechanisms — such as perception, motivation, and emotional responses. At the same time, the importance of taking psychological factors into account in modern marketing strategies and practical recommendations are also presented.
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Copyright (c) 2026 Bekmukhamedova Barno Uktamovna
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