Ecological Awareness And Consumer Behavior In Choosing "Green Products"
DOI:
https://doi.org/10.55640/eijmrms-06-01-06Keywords:
Environmental awareness, green products, consumer behaviorAbstract
This article analyzes the concept of environmental awareness and its impact on consumer behavior in choosing “green products”. In the context of increasing global environmental problems, consumers' responsible attitude to the environment is gaining importance. The study highlights the influence of environmental knowledge, personal values, social influence, and economic factors on consumer decisions. It also examines the role of environmental awareness in increasing demand for green products. The results of the article are of practical importance in promoting sustainable consumption and developing ecological marketing strategies.
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Copyright (c) 2026 Makhmudova Gulrukh Ravshanbekovna
This work is licensed under a Creative Commons Attribution 4.0 International License.
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