This article explores various pricing strategies utilized in the tourism industry to maximize revenue and enhance competitiveness. The tourism sector is characterized by fluctuations in demand based on seasonality, customer preferences, and external factors. The article also highlights the importance of penetration pricing, premium pricing, and geographic pricing in catering to different market segments. Effective pricing strategies enable tourism businesses to balance profitability with customer satisfaction, ultimately contributing to their long-term success.

Tourism, pricing strategies,, dynamic pricing, seasonal pricing

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