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DOI:
https://doi.org/10.55640/eijmrms-04-04-07
HOME FRONTIERS: BANKING ON MARKETING STRATEGIES FOR ACCELERATED HOUSING DEVELOPMENT
D. Chandrashekhar , Ph.D. Scholar, Cochin University of Science and Technology, Kochi, Kerala, IndiaAbstract
The demand for housing finance products has surged as rapid urbanization and population growth drive the need for affordable housing solutions. In response, banks have become pivotal players in facilitating housing development through innovative marketing strategies. This paper explores the diverse marketing approaches employed by banks to accelerate housing development, focusing on strategies such as targeted advertising, personalized financial products, and community engagement initiatives. By analyzing case studies and industry insights, we uncover the key drivers and challenges in marketing housing finance products and highlight best practices for banks seeking to catalyze housing development initiatives.
Keywords
Housing finance, Housing development, Marketing strategies
References
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Copyright (c) 2024 D. Chandrashekhar
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