This study aims to examine the customer perception of private life insurance company services in the Thoothukudi region. Customer perception plays a crucial role in shaping their attitudes and behaviors towards insurance products and services. The research employs a mixed-method approach, combining qualitative and quantitative data collection techniques. Through surveys and interviews with policyholders in Thoothukudi, we explore factors influencing customer perception, including service quality, product offerings, trust, and satisfaction. The findings shed light on the strengths and weaknesses of private life insurance companies operating in the region and provide valuable insights for improving customer satisfaction and loyalty.

Customer perception, private life insurance, insurance company services

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