In the rapidly evolving landscape of the 21st century, the digital economy has become a driving force behind economic growth and transformation worldwide. As the digital economy continues to expand, the role of marketing has become increasingly critical in shaping its trajectory. This article explores the symbiotic relationship between marketing and the digital economy, highlighting the ways in which marketing strategies and technologies are pivotal in driving economic development in the digital era. It also discusses the challenges and opportunities that arise from this dynamic interplay.

Digital economy, Marketing, Personalization

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