This paper investigates the physical development of undergraduate students enrolled in a Sports Management program over a 16-week academic semester. Thirty participants (aged 18–23), comprising both male and female students, were assessed on four key fitness components: cardiovascular endurance (using a 1.5-mile run test), muscular strength (1RM bench press), flexibility (sit-and-reach test), and body composition (skinfold measurements). Students participated in a structured curriculum that integrated theoretical coursework with two hours of supervised physical training each week. Quantitative findings indicated statistically significant improvements in run times, bench press strength, flexibility scores, and reductions in body fat percentage. Qualitative interviews revealed that peer support, accountability through testing, and perceived professional advantages in sports administration motivated students to maintain regular physical activity. However, participants also highlighted time constraints and academic workload as obstacles. The study concludes that embedding practical fitness training into sports management curricula not only promotes students’ well-being and functional knowledge but also prepares future sports professionals to lead and advocate for healthier athletic environments.

Sports management, physical development, undergraduate students

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