Euphemisms being one of the modes of spotting the social reality chosen by the speaker at the same time mark areas of cultural, social, or communicative tension. They are becoming unusually widespread in such spheres of activity as: Mass media, etiquette form of communication. In this regard the study of euphemisms in the media makes it possible to characterize the social, cultural and speech preferences of native speakers. It is considered that the main linguo-pragmatic aim of euphemisms’ creating is to reduce the hardships and make the tension of the situation more manageable. In this article we tried to clarify the role of euphemisms and its usage in media with some examples.

Euphemisms, mass media, newspaper

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