Discourse And Media Analysis Of Tourism-Related Language
DOI:
https://doi.org/10.55640/eijmrms-06-02-07Keywords:
Tourism discourse, media linguistics, Uzbek-English comparisonAbstract
Tourism is a deeply linguistic phenomenon that bridges cultures and nations through discourse. This paper investigates the linguistic, semantic, and ideological features of tourism-related language in English and Uzbek media outlets. Drawing upon discourse and media analysis frameworks, it compares how tourism narratives are constructed, represented, and interpreted in different socio-cultural contexts. The analysis reveals that while English media primarily focuses on emotional experience, leisure, and individuality, Uzbek media discourse centers on cultural identity, collective heritage, and moral values. The study contributes to intercultural discourse research by highlighting the importance of language in shaping global perceptions of destinations.
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