Digital Transformation As A Competitive Advantage In Modern Enterprises
DOI:
https://doi.org/10.55640/eijmrms-06-01-09Keywords:
Digital transformations, competitive advantages, big data analyticsAbstract
Modern companies operate under increasing pressure from rapidly changing technologies and evolving consumer demands. A closer look at digital transformation reveals that it is most critical when linked to a long-term strategy. Real progress is achieved not simply by updating tools, but through workflows that are more efficient, fresh ideas, and deeper data analysis. Experience from leading companies’ demonstrations that adapting classic models such as Porter's to online realities helps clarify power dynamics in new markets. Rapid development, cost savings, and personalized services are only possible when technology is aligned with goals. Behind every success lies unwavering support from leaders, a willingness to change team habits and systems built for seamless growth. Over time, those who view digital evolution as an ongoing process rather than a one-time project tend to cope better with the uncertainty of economic change.
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