The Role Of Digital Content Creation For Tour Guides In Developing Tourism Media A Study Of A Sample Of Tourists Responding To Local Tourism Content
DOI:
https://doi.org/10.55640/eijmrms-05-08-04Abstract
This study aims to explore the role of digital content creation by tour guides in developing tourism media. It focuses on how local content affects tourists’ experiences and their responses. By analyzing the opinions of a sample of tourists, the study finds that digital content enhances visitors’ understanding of local landmarks and activities. It also contributes to improving the image of the tourist destination and increasing engagement with the provided information. The results indicate that tour guides who effectively use digital content can attract more visitors and enhance their tourism experience. This type of content strengthens communication between tourists and local communities. Additionally, digital content enables innovative and attractive tourism marketing. It also helps in spreading local culture and knowledge more widely. Overall, digital content creation represents an essential tool for developing tourism media and improving visitor experiences.
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