In today's globalization and competition, corporate social responsibility has become not only a social duty for companies, but also a strategic advantage. Corporate social responsibility is a company's focus on factors such as environmental, social and human rights in its activities, which reflects its responsibility to customers, investors and society. This study analyzes the role of CSR in shaping a company's reputation, its importance in strengthening customer trust and its impact on the effectiveness of the company's activities. It is also emphasized that a positive Corporate Social Responsibility policy increases the company's brand value, expands its loyal customer base and serves long-term financial stability. Especially against the backdrop of today's environmental and social problems, corporate responsibility is in the public eye. Based on the results of the study, recommendations are given for companies to form an effective strategy.

Corporate social responsibility, business reputation, company performance

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