This article examines the importance of marketing strategies in the sales process. By analyzing recent research and strategies that date back to 1929, it shows how marketing strategies contribute to improving product quality and increasing sales. The study emphasizes the need to use marketing strategies in every sales process. The basis of marketing strategies is always the same, but the principle of operation changes every year. Last year, the number 999 worked when setting prices, this year the number 777 works. In terms of advertising, the usual opening ceremony worked a few years ago, but now this advertising quality is not suitable because it does not attract people. Currently, it is necessary to announce prizes, parties and big discounts during the opening ceremony.

Marketing strategies, vision/goals, market analysis

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