This research explores the potential of palm oil marketing as a catalyst for socioeconomic transformation in the South South States of Nigeria. Focusing on sustainable marketing practices, the study aims to investigate how the palm oil industry can contribute to poverty alleviation and the empowerment of women. By examining the interplay of market dynamics, environmental sustainability, and inclusive business models, the research aims to provide actionable insights for policymakers, entrepreneurs, and stakeholders committed to fostering positive change in the region.

Palm oil, Sustainable marketing, Poverty alleviation

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