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| Open Access |
DOI:
https://doi.org/10.55640/eijmrms-04-01-02
REVVING OPINIONS: A COMPARATIVE STUDY OF CUSTOMER PERCEPTION IN HONDA AND ROYAL ENFIELD TWO-WHEELER BRANDS
Prof. Subhan Rani , Research Scholar, Department of Commerce, S.K. University, Anantapuramu, IndiaAbstract
This comparative study delves into the nuanced realm of customer perception within the two-wheeler industry, focusing on the contrasting dynamics of Honda and Royal Enfield brands. "Revving Opinions" explores the multifaceted factors influencing customer perspectives, encompassing aspects such as brand image, product quality, customer service, and overall satisfaction. Through a comprehensive analysis, this research aims to unravel the distinctive characteristics that shape customer perceptions and preferences in the context of these two prominent two-wheeler brands.
Keywords
Customer Perception, Two-Wheeler Brands, Comparative Study
References
S. Ramamoorthy (2016), Customer Satisfaction towards TVS Bikes in Madurai City, published in Shanlax International Journal of Arts, Science & Humanities, Vol.3, No.3, January 2016, pp.119.
Priyanka Jain (2015) A Study of Customer Satisfaction of Two Wheelers on Yamana, published in IOSR Journal of Business and Management (IOSR-JBM), vol.7, Issue 8, Ver.II, Aug-2015, pp.08-19.
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Copyright (c) 2024 Prof. Subhan Rani
This work is licensed under a Creative Commons Attribution 4.0 International License.
Individual articles are published Open Access under the Creative Commons Licence: CC-BY 4.0.