Entrepreneurship is a special type of professional activity, where its relationship with the personality of a particular person comes to the fore, so the development of entrepreneurship and the nature of such development directly depend on the activity of the subject. The effectiveness of entrepreneurial activity is determined by the degree of its success, which implies the presence of psychological factors that determine this success. This fact is confirmed by the significant interest in entrepreneurship from the side of internal, psychological characteristics of the entrepreneur himself.

Entrepreneur, motives, willingness to risk

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