Management
| Open Access |
DOI:
https://doi.org/10.55640/jme-05-01-04
Ways to improve the marketing activities of e-commerce platforms
Turdiyeva Shohista , A doctoral student at the Department of "Marketing" of the Tashkent State University of Economics, UzbekistanAbstract
International e-commerce marketing strategies are the process of using digital platforms to promote products and services beyond national borders. Marketing strategies in the e-commerce market help attract new customers from different countries and cultures, increase turnover and strengthen positions in the international market. In the context of the modern development of e-commerce in the international market, the study of marketing strategies is especially relevant.
Keywords
E-commerce, cross-border e-commerce, marketing development strategies
References
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Yun, H., Li, C. (2019). "Blockchain Technology and Applications for ECommerce". International Journal of Information Management, 47, S7-93.
Wang, J., Chen, S. (201S). "Integration of Cloud Computing and Internet of Things in E-Commerce." Future Generation Computer Systems, S6, bb2-b74.
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