Ways to improve the marketing activities of e-commerce platforms
DOI:
https://doi.org/10.55640/jme-05-01-04Keywords:
E-commerce, cross-border e-commerce, marketing development strategiesAbstract
International e-commerce marketing strategies are the process of using digital platforms to promote products and services beyond national borders. Marketing strategies in the e-commerce market help attract new customers from different countries and cultures, increase turnover and strengthen positions in the international market. In the context of the modern development of e-commerce in the international market, the study of marketing strategies is especially relevant.
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Copyright (c) 2025 Turdiyeva Shohista
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