
BARRIERS TO EXPANSION: ANALYZING THE CHALLENGES HINDERING THE GROWTH OF THE HOTEL INDUSTRY IN INDIA
Y. Rayudu , Department of Management Studies, Anna University, Chennai, IndiaAbstract
The hotel industry in India holds significant potential for growth, driven by the country's rich cultural heritage, diverse landscapes, and burgeoning middle class. Despite these promising factors, the sector faces numerous challenges that impede its expansion. This paper aims to provide a comprehensive analysis of the key barriers affecting the growth of the hotel industry in India. Through a detailed examination of economic, regulatory, infrastructural, and socio-cultural obstacles, the study identifies critical areas requiring strategic intervention. Furthermore, it explores the impact of global competition, technological advancements, and changing consumer preferences on the industry's trajectory. By addressing these challenges, stakeholders can better strategize to unlock the full potential of the hotel sector in India.
Keywords
Hotel industry, growth barriers, economic challenges
References
Aksu, A. A., “Hotel management affecting the success of external environmental factors”, Balıkesir University of Social Sciences Institute Journal, Volume 3 (4), pp.269-281, 2000
Biswanath Ghosh, Tourism and Travel Management, Vikas Publishing Private Ltd, New Delhi, 1998..
Chakravarti, B.K., Hotel Management Theory, Vol. 2, APH Publishing Corporation, New Delhi (79-100).
Kaul, R.N. (1928). Forest products of Jammu and Kashmir. Srinagar, Kashmir.
Negi, J.M.S, ( 1982), Tourism and Hoteliering: A Worldwide industry, Gitanjali Publishing House, New Delhi
Toker, Boran., “The Effects of Demographic Factors on Job Satisfaction”, Doğuş Üniversitesi Dergisi, 8(1), 92- 107, 2007
Article Statistics
Downloads
Copyright License
Copyright (c) 2024 Y. Rayudu

This work is licensed under a Creative Commons Attribution 4.0 International License.
Individual articles are published Open Access under the Creative Commons Licence: CC-BY 4.0.