This paper explores the potential of travel industry collaboration in empowering Jasri, a developing tourism town within the Karangasem Regency, Indonesia. It examines how partnerships between various stakeholders in the travel industry can contribute to Jasri's sustainable tourism development. The research investigates how collaboration can address challenges, improve infrastructure and amenities, and create a more enriching tourist experience. By fostering a collaborative approach, the paper proposes that Jasri can leverage the expertise and resources of the travel industry to enhance its tourism potential and create a thriving local economy.

Travel Industry Collaboration, Tourism Development, Sustainable Tourism

Adetunji, A. T., Adetunji, A. V., Adeleke, E. O., & Madubuike, S. C. (2017). Deregulation: The Effect of Market-led Approach to Nigerian Universities Management. International Journal of Social Sciences and Humanities (IJSSH), 1(1), 1-8.

Adhisakti, Laretna T. 2000. "Strategy of Tourism Village Development in Indonesia," National Seminar on Community Based Tourism Empowerment Empowerment in welcoming the Regional Autonomy of Bali. Denpasar: Udayana University.

Agung, A.A. Putra. 2009. ”Membangun Karangasem dari Aspek Sosial Budaya,” dalam Nyoman Suparta, I Nyoman Rai, Gede S. Surya Kusuma (ed.), Building Strategy Karangasem. Denpasar: Pustaka Nayottama.

Amerta, I. M. S. (2017). The Role of Tourism Stakeholders at Jasri Tourism Village Development, Karangasem Regency. International Journal of Social Sciences and Humanities (IJSSH), 1(2), 20-28

Ardika, I Wayan. 2003. “Components of Bali Culture as a Tourist Attraction "in Ardika (editor), Sustainable Cultural Tourism Reflection and Hope in the Middle of Global Development. Denpasar: Master Program (S2) of Tourism Studies of Udayana University.

Astawa, I. N., Mantra, I. B. N., & Widiastuti, I. A. M. S. (2017). Developing Communicative English Language Tests for Tourism Vocational High School Students. International Journal of Social Sciences and Humanities (IJSSH), 1(2), 58-64.

Barker, Chris. 2005. Cultural Studies Teori & Praktik. Yogyakarta: PT Bentang Pustaka. [Google Scholar]

Basak, A., & Khanna, K. (2017). A Study on the Selection Criteria of Different Hotels of Delhi NCR in Accordance to the HR Policies and Market Trends. International Journal of Social Sciences and Humanities (IJSSH), 1(1), 27-38.

Billaiya, R., Malaiya, S., & Parihar, K. S. (2017). Impact of Socio Economic Trends on Students in Quality Education System. International Journal of Social Sciences and Humanities (IJSSH), 1(1), 16-20.