SOCIAL MEDIA TOURISM: MAXIMIZING VISITOR ENGAGEMENT THROUGH DIGITAL MARKETING

Abstract

This paper examines the role of social media marketing in promoting tourism and engaging visitors in the digital age. As digital platforms continue to reshape the tourism landscape, social media has emerged as a powerful tool for destination marketing, offering unparalleled opportunities for reaching and engaging with potential travelers. Drawing on empirical research and case studies, this study explores the effectiveness of social media strategies in attracting tourists, fostering destination loyalty, and enhancing visitor experiences. The findings highlight the importance of leveraging social media platforms to create compelling narratives, showcase authentic experiences, and facilitate meaningful interactions with travelers, thereby maximizing the impact of digital marketing efforts on tourism promotion.