This study investigates the impact of global pop culture on Uzbek youth's language practices and identities, as influenced by digital platforms like as TikTok, Instagram, and YouTube. It uses qualitative conversation and lexical analysis to investigate English borrowings (e.g., "vibe," "stan"), code-switching, and memetic language among urban adolescents aged 15-25 in Tashkent, Samarkand, and Fergana. The findings suggest a hybrid language subculture in which young combine global and local aspects to form cosmopolitan identities, causing problems with traditional heritage. The study emphasises the significance of digital culture in sociolinguistic innovation and advocates for solutions that balance global influences with Uzbek language preservation, thereby contributing to our understanding of language change in globalised situations.

Global pop culture, Uzbek youth, linguistic hybridity

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