Museums play a significant role in preserving cultural heritage and promoting knowledge. However, in today's competitive environment, museums must use marketing to stand out and attract visitors. By developing creative and effective marketing strategies, museums can reach a wider audience and create a lasting impact on their community. Therefore, museum managers must recognize the importance of marketing and invest in it to ensure the success of their institutions. The future of museums depends on their ability to adapt to changing trends and embrace new marketing techniques to engage with their audience and promote their collections and activities.

Museum marketing,, public awareness,, stakeholder engagement,

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