This article examines the processes of globalization of youth consciousness and their social adaptation in the context of increasing cultural clashes and transnational influences. As cultural boundaries become increasingly porous due to global communication technologies, migration, and media convergence, young individuals are increasingly exposed to competing value systems, identity models, and social norms. The paper explores how these global forces affect the cultural self-awareness of youth, shaping their cognitive, emotional, and behavioral orientations. Through a multidisciplinary approach drawing on sociology, cultural studies, and psychology, the study analyzes the dual dynamic of cultural hybridization and resistance, highlighting the role of both global culture and local traditions in the formation of youth identities. Special emphasis is placed on how youth navigate conflicting cultural paradigms while seeking meaningful belonging, self-expression, and social integration. The findings suggest that globalization, while offering expanded opportunities for intercultural engagement, simultaneously intensifies identity crises and challenges youth social cohesion, particularly in societies undergoing rapid transformation.

Youth consciousness, cultural clashes, globalization

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