The tourism sector in Uzbekistan has witnessed significant growth over the past decade, supported by government initiatives, infrastructural investments, and an increased global interest in Central Asia’s historical and cultural heritage. This article explores the current state of tourism in Uzbekistan and examines the prospects for further development. Employing a mixed-methods approach that integrates secondary data analysis, stakeholder interviews, and field observations, this study uncovers the key drivers behind Uzbekistan’s tourism growth, including policy reforms, improved connectivity, and diversified tourist offerings. Results indicate that while there has been notable progress in heritage preservation and international marketing, challenges such as inconsistent service quality, infrastructural gaps, and inadequate human resource development continue to hamper the sector’s full potential. Discussion focuses on opportunities to enhance sustainable tourism practices, expand digital marketing, and strengthen cross-border collaboration. The article concludes that Uzbekistan stands at a pivotal juncture, with its tourism sector poised for expansion provided that policymakers, industry stakeholders, and local communities collectively foster innovation, invest in capacity-building, and prioritize cultural and environmental sustainability.

Tourism, Uzbekistan, Development

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