The Role Of Data And Analytics In The Strategic Decision-Making Process In Modern Organizations
DOI:
https://doi.org/10.55640/jme-05-11-11Keywords:
Data analytics, strategic decision-making, organizational performanceAbstract
In the modern digital era, the abundance of data has transformed strategic decision-making in organizations. This article examines the pivotal role of data and analytics in enhancing the strategic decision-making process. Empirical evidence demonstrates that the use of analytics positively influences both financial and operational performance, providing organizations with a sustainable competitive advantage. This study highlights the benefits, tools, and methodologies associated with data-driven strategic management and underscores the necessity of integrating analytical practices into modern organizational decision-making.
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Copyright (c) 2025 Odiljon Karimovich Iminov
This work is licensed under a Creative Commons Attribution 4.0 International License.
Individual articles are published Open Access under the Creative Commons Licence: CC-BY 4.0.
