Cultural heritage is a valuable asset that shapes the identity and collective memory of communities worldwide. This paper explores how tourism can effectively contribute to the preservation and promotion of cultural heritage, emphasizing the challenges and benefits that arise when heritage assets are integrated into the tourism sector. The study investigates various strategies and stakeholder collaborations to ensure that tourism development fosters both conservation efforts and the dissemination of cultural values. Data collection methods consisted of literature reviews, field surveys, and stakeholder interviews in different heritage locations. The findings show that robust collaboration between local communities, tourism operators, and governments is essential for sustainable cultural tourism. By leveraging cultural assets through thoughtful planning and responsible promotion, communities can secure socio-economic benefits, enhance cultural resilience, and create long-term awareness and appreciation of their heritage. Further research should focus on developing globally adaptable frameworks that safeguard sites from the negative impacts of tourism while sustaining financial viability.

Cultural heritage, tourism, preservation

Smith, J. The Role of Cultural Tourism in Heritage Conservation. New York, Routledge, 2019. 320 p.

UNESCO. Convention Concerning the Protection of the World Cultural and Natural Heritage. Paris, UNESCO, 1972. 41 p.

Ivanov, A. A. Cultural Heritage Management in the Context of Sustainable Tourism Development. Moscow, Nauka, 2020. 278 p.

Baker, S., MacDonald, R. Community Engagement Strategies for Heritage Tourism. Cambridge, Cambridge University Press, 2018. 292 p.

World Tourism Organization. Tourism and Culture Synergies. Madrid, UNWTO, 2018. 156 p.

Johnson, L. Historical Preservation and Economic Growth: A Global Perspective. London, Routledge, 2017. 364 p.

ICOMOS. International Cultural Tourism Charter. Paris, ICOMOS, 1999. 8 p.