Perspective expressions address the articulations that are depicted by conspicuousness, reproducibility, similarly as by an absolute friendly motivation for a certain linguocultural neighborhood. The focus of the investigation is on the point of reference states, whose semantics and design have been intentionally altered with the intention of producing a specific open impact. Changed reference phrases demonstrate their triple nature when used in the features of online media messages: They function as "expressemes," "point-of-reference wonder" images, and "paratexts." The purpose of this paper is to investigate the eccentricities as paratexts of altered point of reference phrases in the title texts of American and British online media messages.

Expressions from the past, transformed terms of reference, associations from the paratext

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