Issues Of The Format Of Programs On The TV Channel "Culture" Of The Russian Federation

Abstract

This article examines the issues of the format of programs on the TV channel "Culture" of the Russian Federation. The TV channel "Culture" is one of the largest and most influential TV channels in the field of culture and art in Russia, which strives to prepare high-quality cultural and educational programs for its audience. Therefore, analyzing the format of the TV channel's programs is of great importance not only for this TV channel itself, but also for understanding the development trends of Russian television in general.

The article analyzes the theoretical foundations of the concept of the format of shows, the impact of the format on the success of the show, as well as the different formats of shows on the "Kultura" TV channel. During the analysis, factors such as the main audience of the TV channel, the thematic direction of the programs and their air time are taken into account.

Factors affecting the choice of program formats are also considered, in particular, aspects such as the goals and objectives of the TV channel, financial capabilities, technical support, and the potential of the creative team. In addition, such factors as the trends of modern television journalism, the tastes and preferences of the audience, as well as the peculiarities of the cultural policy of the Russian state are analyzed.

This article develops a number of suggestions for improving the formats of "Kultura" TV shows. These proposals are aimed at expanding the audience of the TV channel, improving the quality of the programs and strengthening the image of the TV channel.

It is intended to be useful for specialists, journalists, researchers and students interested in the activities of "Kultura" TV channel. The analysis and suggestions presented in the article can be useful in the development of the future development strategy of the TV channel.