Linguo-Cognitive Features of Metaphorical Units In Uzbek And English Fashion Discourse
DOI:
https://doi.org/10.55640/eijps-05-10-19Keywords:
Fashion discourse, metaphor, conceptual metaphorAbstract
The article examines the linguo-cognitive characteristics of metaphorical expressions in Uzbek and English fashion discourse. It demonstrates that metaphors in fashion texts function as cognitive instruments reflecting personal identity, cultural values, social symbolism, and aesthetic perception rather than mere stylistic devices. The study analyzes conceptual metaphors such as “FASHION IS POWER,” “STYLE IS IDENTITY,” and contrasts them with Uzbek counterparts like “Clothing as the mirror of soul” and “Fashion as social aesthetics.” Findings show that English fashion metaphors prioritize creativity, individuality, and power, whereas Uzbek discourse emphasizes morality, cultural harmony, and collective identity.
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Copyright (c) 2025 Surayyo Zubaydullayeva
This work is licensed under a Creative Commons Attribution 4.0 International License.
Individual articles are published Open Access under the Creative Commons Licence: CC-BY 4.0.
