Articles
| Open Access |
https://doi.org/10.55640/eijps-05-05-04
The Importance of CRM Systems in Effective Organization of The Communication Process (On the Example of Higher Education Institutions)
Abstract
This article discusses what CRM is, how it is used in the communication process, the types of CRM systems available, and the key factors to consider when selecting such systems.
Keywords
CRM systems, communication process, higher education institutions
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