Using The Balanced Scorecard To Enhance Competitive Advantage
DOI:
https://doi.org/10.55640/jsshrf-05-08-09Abstract
This study aims to investigate the role of the Balanced Scorecard (BSC) in enhancing an organization's competitive advantage. It focuses on how the BSC measures performance across four main perspectives: financial, customer, internal processes, and learning and growth. By applying this tool, organizations can more effectively align their strategies with their long-term objectives. The BSC also supports decision-making based on accurate and reliable data, thereby improving operational efficiency. Findings suggest that utilizing the Balanced Scorecard enhances an organization's competitiveness in the market. This approach contributes to sustainable performance improvements over time. It also enhances customer satisfaction and improves the quality of products and services. Additionally, it encourages investment in employee skill development and capacity building. Overall, the Balanced Scorecard is a practical strategic tool for achieving organizational success and maintaining a competitive edge.
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Copyright (c) 2025 Zahraa Mahmood Abdalzahraa
This work is licensed under a Creative Commons Attribution 4.0 International License.
Individual articles are published Open Access under the Creative Commons Licence: CC-BY 4.0.
