This article explores the complex socio-philosophical dynamics underlying the transformation of moral values in the age of artificial intelligence (AI) and digital environments. The study highlights how digital technologies, particularly AI systems, are not only reshaping social interactions but also influencing ethical norms and cultural paradigms. Through a critical analysis of technological mediation in moral decision-making, the paper examines the risks of value relativism, moral depersonalization, and the erosion of traditional ethical frameworks. It also considers the dual impact of digitalization: the democratization of information and empowerment of individual agency on one hand, and the potential for algorithmic bias, surveillance, and moral disorientation on the other. Drawing on philosophical theories of ethics, social constructivism, and postmodern critiques, the research seeks to illuminate the emerging patterns of value formation in a digitally saturated society. The article argues that the transformation of moral values through AI must be approached with a conscious, ethically grounded framework that balances technological progress with human-centered moral responsibility.

Artificial intelligence, digital ethics, moral values

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