BEKMUKHAMEDOVA BARNO UKTAMOVNA. How Consumers Form Brand Trust: A Psychological Analysis. European International Journal of Multidisciplinary Research and Management Studies, [S. l.], v. 6, n. 01, p. 28–33, 2026. DOI: 10.55640/eijmrms-06-01-07. Disponível em: https://eipublication.com/index.php/eijmrms/article/view/3846. Acesso em: 30 jan. 2026.